Heather Third is founder and CEO of Rainbow Consulting and one of South Africa’s Top Women in Business & Government 2008. Previously, she was former chief operating officer of Microsoft South Africa. She is also one of the founding members of the Africa Advisory Board for the International Chief Marketing Officer Council. Heather started Rainbow Consulting in 2008 to use her knowledge and expertise to guide clients along the journey of matching business strategy to marketing plans, ensuring key metrics are set and achieved. Her strengths lie in deriving maximum impact from the brand using all available resources from marketing to people. She is passionate about reputation management and its ability to help people and companies realise their business goals. She also consults to clients on leadership development, performance management, citizen activism and giving. Heather previously worked in communications consultancy in varied industries from hospitality to the financial services sector. Prior to joining Microsoft, she worked for a well-known construction company, overseeing their brand identity change as they evolved from a government-sanctioned cartel to a free market operation. She is a Fellow of the sixth class of the Africa Leadership Initiative-South Africa and a member of the Aspen Global Leadership Network.